For many of us, we like things quick and painless. This is especially true when we visit websites – we can all admit that we hate when websites take more than a certain amount of time to load, whether on our phone or on our laptops.

Many companies fail to see the importance of why page speed is vital to a marketing and website strategy. In fact, statistics show that nearly half of web users expect a site to load in 2 seconds or less, and they tend to leave a site if it hasn’t loaded within 3 seconds. And, ever since Google started ranking all search results based on the mobile versions of pages in December 2017, companies are also realizing how important it is that the mobile versions of their sites are also being attended to. Media Integrations understands that what is on your site is worth seeing – which is why we want it to load up and engage audience members as effectively as possible.

The bright side is there are numerous ways for sites to speed up their page speed, and most of them can be done with as little pain as possible. Here are some of the easiest tips we’ve found over the years that can speed up your website’s loading time:

1. Reduce image sizes: This is something that most people often overlook because we like our pictures to be visible – especially if it’s a good picture! Instead of relying on one or two big images, try to put as many pictures of your product or service as possible. That way, your consumer gets to see more of what you have to offer while also being more likely to visit your site since it’s loading quicker. I
2. Limit your buttons: On websites, you should absolutely share links and your social media, but too many can actually slow down your site. In some cases, the website you’re linking to could be slow or experiencing an outage, which many have reported have slowed down their own site. Always make sure your links and buttons are leading to up-and-running sites, and more importantly, that these links also aren’t broken and steer your audience away.
3. Enable Browser Caching: Did you know that enabling browser caching can reduce your page load time from 2.4 to 0.9 seconds? Essentially, caching is using space to save download time. When visiting a website for the first time, the browser can save a copy of images, javascript, or the entire page. If you go on a different page and you need that same script or logo, the browser doesn’t have to download it again, thus increasing website speed!

If you have more questions about how to improve your website’s speed, our team at Media Integrations has experience going through your website and checking plugins, features, and other elements to see what is slowing it down.

Contact Media Integrations if you want us to take a thorough look at your website to make sure it is fast and running for your customers!