Media Integrations provides ongoing comprehensive social media marketing services for a large segment of our clients in the Raleigh – Durham Research Triangle, Southeast Virginia and nationwide. We understand the inherent positives and negatives as they apply to the whole “social media thing” that most businesses try to untangle.
First, the good news. Social media is an effective, affordable, and essential way for businesses to connect with their target markets. Regardless of the industry, prospects and loyal customers are accessible and open to learning more about a company’s identity through a variety of social media platforms. Each leading platform has its strengths and weaknesses. Audience composition and usage patterns vary dramatically from one to the next. With a comprehensive social media plan, it’s possible to stay top-of-mind with a large segment of potential customers. As an ancillary benefit, search engines are keenly attuned to companies’ “social media signals.” The more visible a business is the greater credibility and higher search rankings it is likely to enjoy.
The not as good news? Let’s start with the obvious.
Most growing businesses don’t have the time and resources to devote to social media posts. Equally troubling, they have no idea where to post, how often to post and what to say.
As an added twist, social media platforms posting procedures are also diverse and can change on a regular basis. Equally challenging, because various social media appeal to unique audiences, it’s important to know which ones to target, and how to modify the message for each specific platform. There’s also an appropriate “netiquette” that applies to posting strategies. It’s more about sharing content of value and interest to recipients than it is about overtly selling a product or service.
Back to the good news. Media Integrations has a full team of marketing experts with extensive social media marketing expertise and experience. We know how to leverage the benefits of specific platforms for optimal impact for our clients.
Better yet, our pros work closely with our clients to understand their objectives and ongoing accomplishments. We collaborate to build the “Social Media DNA” for each account and then develop and implement the posting plan to accomplish our clients’ goals. Media Integrations has the expertise, tools, and resources to help clients succeed on social media.
We can help demystify and make the best use of these social media platforms:
At Media Integrations, we welcome the opportunity to help established businesses with social media marketing or to incorporate these elements into comprehensive branding and marketing services. Contact Media Integrations today to discuss your specific requirements, by filling out our online contact form to the left, calling 919-362-6730 or emailing firstname.lastname@example.org.