The right message. The right media. The right market segment.
The core of the Media Integrations brand identity and marketing strategies concept is market segmentation. We use market research, industry familiarity, client goals, competitive assessments and decades of marketing experience to stratify customers and prospects for our clients’ products or services.
From there, we focus in on each segment and utilize effective media channels and specific messages to deliver optimum results.
Particularly in today’s fragmented and competitive marketplaces, it’s not enough to settle for a “one message fits all” marketing mindset.
At Media Integrations, we have the resources, the expertise, and the ability to segment audiences and target potential customer groupings:
There’s literally no limit to ways a business can target market segments.
The image below is a screen shot of pages from a soft cover book we created and mailed directly to specific high-end beach property owners in a targeted resort town. Our goal was to market precisely to a small segment of prospects who might be interested in working with our luxury beach property rental client.